Digital Marketing Course - Can your business be found on Google?
About the Event
Break through the smoke and mirrors behind search engine optimization and Google Analytics. In this interactive, easy to understand workshop we will skip the slide deck and look at live campaigns and tools (free and paid) from Google and others to research and monitor powerful website data for making fact-based business decisions. SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time. Learn the most critical tactics to focus on to avoid getting lost in the weeds and wasting time and money on low impact activities. Witness real examples of companies who have increased their website ranking and organic traffic from SEO activities and how they measure return on investment. Learn best practices for shopping for professional SEO services and red flags to look for. Participants are invited to bring their favorite device to engage in this hands-on workshop.
Three Key Takeaways from the Presentation:
- Get results from a free test of their website to identify important performance metrics that may be hurting their SEO.
- How to access and use the free tools that Google provides for local search and website data including mobile apps.
- A method for calculating the return on investment of dollars allocated to a search engine optimization campaign.
The Digital Marketing Courses were designed with the small business owner in mind. Serving as a comprehensive start-up resource, these courses will provide professionals with the tools they need to help their businesses thrive.