Digital Marketing Course: Get Found Online - SEO for Small Business

About the Event

Understanding how your business appears online is critical for attracting customers and making informed marketing decisions. In this interactive workshop, we’ll break down the fundamentals of search engine optimization (SEO) and website analytics in a clear, practical way designed specifically for small business owners.

Participants will explore real-world examples, review live campaigns, and learn how to use both free and paid tools from Google and other platforms to monitor website performance and make data-driven decisions. The session focuses on practical strategies that improve search visibility, build credibility, and increase website traffic without getting lost in technical jargon.

You’ll also learn how businesses successfully improved their search rankings and organic traffic, how to evaluate the return on investment from SEO efforts, and how to identify trustworthy SEO providers while avoiding common red flags. Bring your laptop and be ready to participate in hands-on exercises.

These Digital Marketing Courses are designed to equip small business owners with the tools and knowledge needed to strengthen their online presence and support long-term business growth.

Key Takeaways

• Identify website improvements that can help boost your online visibility.

• Learn how to use Google’s free tools for local search and website analytics.

• Understand how to measure and evaluate the return on your SEO investment.

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