Manage Your Organization's Social Media Strategically

Chamber News,

Manage your organization’s social media strategically on Instagram and TikTok

By: Tiffany Esposito, MBA, CCE, IOM, APR, President & CEO, SWFL Inc.

This month, we hosted our first ever digital marketing course on Facebook. Our first group of Solopreneurs learned about the importance of taking charge of your organizations Facebook Page, how often and what content to post, explored the Meta Business Suite and even set up a mock Facebook Ad.  

Now, SWFL Inc. is excited to open registration for our next digital marketing class on Instagram and TikTok. Hosted by SWFL Inc.’s own Marketing and Communications Coordinator, Jenny Parrish, she will dive into how to strategically manage your organization’s Instagram and TikTok in collaboration with each other.

As Instagram continues to roll out tools to help businesses succeed, it’s essential for us to utilize and understand them well. With the right marketing strategy, businesses can use Instagram to promote their products and services, boost their brand, increase sales and generate new leads. In addition, TikTok is a fantastic tool for businesses to reach new prospects, show off your business’s creative side, add humor to your posts, advertise and have fun!

The Digital Marketing Class on Instagram on TikTok will be held on Tuesday, March 8th from 8:00 to 9:00 a.m. in The Hub. To register or to find more information, visit You can also contact Sara Freck, SWFL Inc.’s Events and Marketing Coordinator, at [email protected]. The cost for the course is $50.

At SWFL Inc., we aim to grow better businesses by providing them with the necessary resources needed to succeed. Growing better businesses will in turn grow a better Southwest Florida – one where businesses and people thrive. That’s why we began our Digital Marketing Courses. They were created in collaboration with our Solopreneur Package.

Designed for the entrepreneurs and business owners who do it all, the package will give you access to our digital marketing courses for the rest of the year which include LinkedIn and Twitter, Canva, email marketing, blogs and more. Solopreneurs will also have access to our BOSS (Business Owners Sharing Solutions) events, where attendees gain valuable insight from fellow business owners on the growing market in a Q&A format.

In addition to the above for $495 annually, the Solopreneur Package will give business owners access to an enhanced business listing in our directory, so your business stands out online. For more information, visit