Business Builders Podcast

Episode 24: The Basics of Running Effective Paid Social Campaigns


Today’s episode focuses on paid social media advertising. From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. So, whether you’re already a seasoned pro or just starting your first campaign, we’ll cover some ideas and tips to help you get the most out of your ROI.



Episode 23: How to Plan an Event: Marketing & Tips


Whether your putting together a large conference, or organizing a small meeting, planning an event can be a daunting task. From establishing a strategy, to actually promoting your event, there are a number of things you’ll need to consider. Join us as we discuss planning and marketing tips you can use for your next upcoming event.



Episode 22: Importance of Online Reputation Management


In this digital era, online reputation management has become a crucial aspect of any business. As more and more purchases are made every day, 9 out of 10 consumers will conduct online research through a search engine before making a purchasing decision. Learn what you need to do to make sure those consumers see your company in a positive way.



Episode 21: Why Accessibility Matters For Your Business


By making your website and all of your advertising efforts accessible, you are ensuring that not only people with disabilities, but all of your potential customers will have a good user experience. Join us as we discuss the importance of why accessibility matters for your business.



Episode 20: Best Practices for Email Marketing


Email marketing remains one of the most effective marketing channels and should be at the center of any brands marketing strategy. Tune in as we discuss email marketing best practices that’ll keep your customers engaged, improve your ROI, and get your marketing campaigns off the ground.



Episode 19: Showcase Your Company Culture Through Social Media


Social media is meant to be social, so why not use it to show people who you really are? By using creative tactics, you can highlight your organization and team to help build trust in current clients and future customers. Tune in as we speak with Megan Postiglione, from Priority Marketing, about why your business should showcase it’s company culture through social media.



Episode 18: Tools For Small Business Marketing Success


Running a business in this modern economy can be challenging. Luckily, there’s many free tools and programs you can use to help grow your business. Join us as we speak with Vanessa Chaviano, the Founder & CEO of LIV Digital Marketing, and discuss tools you can use for small business marketing success.



Episode 17: Protect Your Business From Cyber Threats


Is your business safe? Since the pandemic began, the FBI has seen an increase of 300% of reported daily cyber crimes. Join us as we talk with Tim Pabich, the CEO of Magnitech, as we discuss ways you can protect your business and employees from online threats.



Episode 16: How to Rank Higher on Google


There are an estimated 3.5 billion searches on Google every day. How do you make sure that your business can be found? Join us as we talk with Randy Mitchelson, the Vice President of Sales, Marketing, and Public Relations for M&M Multimedia, as we discuss Search Engine Optimization, what it means, and how you can rank higher on Google.



Episode 15: How to Start a Podcast for Your Business


Did you know that over half of American’s have listened to at least one podcast episode? If you’re still on the fence about starting a podcast for your business, it could be the perfect way for you to attract new customers, tell your story, and appear as a leader in your industry. Join us as we talk with Solomon Thimothy, CEO and Co-Founder of OneIMS, about why your business should start a podcast, and how you can stand out from the competition, and build a level of brand loyalty that grows over time.



Episode 14: Managing Your Work-Life Balance While Working From Home


With the ever changing work environment, more and more people are finding themselves working from home. Although this has many positive benefits, the ability to balance your professional and personal responsibilities can be challenging. In this episode we’ll discuss simple things you can do to help manage your work-life balance while working from home.