Can Your Business Be Found on Google?

Chamber News,

Can your business be found on Google?

By: Tiffany Esposito, MBA, CCE, IOM, APR, President & CEO, SWFL Inc.

When you don’t know the answer to something – whether that’s how many pounds of krill does a blue whale eat in a day, to what’s the name of that song that’s stuck in your head, to the address of that new restaurant you’ve been meaning to try – usually, you Google it. Have you ever considered that your business might be the answer to someone’s question or their recent Google search? So, I encourage you to ask yourself “Can my business be found on Google?”

If the answer is “No,” or “I’m not sure… can it?” Then it’s time to sign up for SWFL Inc.’s upcoming Digital Marketing Course on Tuesday, April 25th from 8:00 to 9:00 a.m. at The Hub. We’ve partnered with M&M Multimedia, a multimedia & marketing company based in Fort Myers, to help local businesses break through the smoke and mirrors behind search engine optimization and Google Analytics. In this interactive, easy-to-understand workshop, we will skip the slide deck and look at live campaigns and tools (free and paid) from Google and others to research and monitor powerful website data for making fact-based business decisions.

Attendees will also learn the most critical tactics to focus on to avoid getting lost in the weeds and wasting time and money on low-impact activities, witness real examples of companies who have increased their website ranking and organic traffic from SEO activities and how they measure return on investment and learn best practices for shopping for professional search engine optimization services and red flags to look for. The cost to attend the course is $50, but the knowledge attendees will leave with will prove to be far more valuable. To register, head to

The Digital Marketing Courses were designed with the small business owner in mind. Serving as a comprehensive start-up resource, these courses will provide professionals with the tools they need to help their businesses thrive. For more information on additional resources available to local businesses through SWFL Inc., head to or call (239) 992-2943.